The ‘Green Cloud’: Four strategies for a sustainable and responsible digital future

As a cloud service provider, Firstserv Ltd takes its responsibilities towards the environment seriously and is committed to reducing its carbon footprint, pursuing green hosting policies and, in turn, helping customers to be greener themselves

‘Green Cloud’ refers to a sustainable way of cloud computing. It reduces energy demand and saves money while keeping an eye on environmental issues at the same time. Moving traditional IT infrastructure to the cloud is beneficial for the environment in several ways; primarily, it reduces the number of physical servers and increases the average utilisation of available computing units. If cloud providers do it right, a measurable impact on a company’s CO2 footprint can be achieved.

Recently, ‘Green Cloud’ has become a buzzword as more companies consider the CO2 emissions and the overall carbon footprint of their new cloud service providers’ facilities. Respectively, sustainability and responsibility are becoming the main points of differentiation in the marketplace for global hyperscales like AWS, Google Cloud or Microsoft Azure and European cloud companies like OVH.

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